Market Research

Market research answers a specific question: what can this specific site or product type actually support right now? We evaluate comparable rents and sale prices, absorption rates, and the competitive supply already in the pipeline, layering in the same demographic and economic trends that drive our needs assessments to project how quickly a project can lease up or sell out. Our analysis identifies use types appropriate for the site — mixed use, office, retail, industrial, housing, or institutional — and analyzes each market type to determine best use relative to what the market can support. Where a needs assessment identifies a community's broader housing gaps, market research tests highest and best use for a particular site, in a particular submarket, in a regional economy.